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The Y Funnel for Sales and Marketing — David Cummings on Startups

When talking about the sales and marketing process, the concept of a funnel often comes up: For marketing, here’s the typical funnel: Visitors Leads Marketing Qualified Leads For sales, here’s the typical funnel: Sales Qualified Leads Proposals / Opportunities Closed Won / Deals Only, this funnel — a path from marketing through to […]

via The Y Funnel for Sales and Marketing — David Cummings on Startups

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